Halo by AEXOS

Kickstarter Campaign

Halo by AEXOS

Kickstarter Campaign

August 2018

Challenge

Aexos is trying to do something that we love here at BNR Media Group…think outside the box and challenge the status quo! The concussion epidemic in all levels of sports has inspired many new products and equipment modifications. The Aexos HALO is something altogether different. It is a revolutionary approach to player safety. The challenge was to enhance the brand by creating content, script and a film that would be equal parts explanation and inspiration.

Process

Knowing that we were creating content for a kickstarter campaign was our first indicator of what the goals and objectives were. We met with the founders and creators, heard their personal stories and passion behind the quest for real time responsive protection. We then collected video footage of early prototypes and tests, began writing a product narrative, and worked out content and scripting. There were several shoot days to plan and coordinate with multiple athletes in multiple venues.

Results

The resulting product launch and kickstarter campaign was a huge success. The team raised 128% of their $100k goal! The HALO’s visibility and position as a groundbreaking addition to athletic protection is securing the support of notable athletes, doctors and leagues. Promotion and positive buzz is ramping up and full scale production is close at hand.

The BNR team took on our company’s vision & message and communicated it perfectly to the world – something that was not easy to do. They were professional, reliable, efficient and extremely fun to work with. We’re excited for our next project together.

Rob Corrigan
COO – AEXOS

Purpose

The HALO is revolutionary on many levels. It is a product of two men whose past injuries drove them to find a solution to a massive problem. They are passion, science, ingenuity and purpose at its finest. They are making our future athletes safer. How could we not go ‘all in’ for that?!

Services Provided

Video production
Audio engineering
Animation
Content creation
Script writing

*Learn more about this product at aexos.ca

August 2018

Challenge

Aexos is trying to do something that we love here at BNR Media Group…think outside the box and challenge the status quo! The concussion epidemic in all levels of sports has inspired many new products and equipment modifications. The Aexos HALO is something altogether different. It is a revolutionary approach to player safety. The challenge was to enhance the brand by creating content, script and a film that would be equal parts explanation and inspiration.

Process

Knowing that we were creating content for a kickstarter campaign was our first indicator of what the goals and objectives were. We met with the founders and creators, heard their personal stories and passion behind the quest for real time responsive protection. We then collected video footage of early prototypes and tests, began writing a product narrative, and worked out content and scripting. There were several shoot days to plan and coordinate with multiple athletes in multiple venues.

Results

The resulting product launch and kickstarter campaign was a huge success. The team raised 128% of their $100k goal! The HALO’s visibility and position as a groundbreaking addition to athletic protection is securing the support of notable athletes, doctors and leagues. Promotion and positive buzz is ramping up and full scale production is close at hand.

The BNR team took on our company’s vision & message and communicated it perfectly to the world – something that was not easy to do. They were professional, reliable, efficient and extremely fun to work with. We’re excited for our next project together.

Rob Corrigan
COO – AEXOS

Purpose

The HALO is revolutionary on many levels. It is a product of two men whose past injuries drove them to find a solution to a massive problem. They are passion, science, ingenuity and purpose at its finest. They are making our future athletes safer. How could we not go ‘all in’ for that?!

*Learn more about this product at aexos.ca

Services Provided

Video production
Audio engineering
Animation
Content creation
Script writing

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.