Because Healthy Skin Feels Better
Campaign
Because Healthy Skin Feels Better
Campaign
January – December 2017
Challenge
Joelle moved to Guelph with the goal of starting her own skin and body clinic. She knew it was going to be a challenge. She knew there were already many spa and clinic options in the area, but her passion to utilize the best technology partnered with a customized plan to fit every person and lifestyle drove her to want to establish AFYA. In Swahili, it means ‘health and wellness’ and Joelle wanted to create an experience that not only helped people look better but feel better as well. Creating a brand and positioning it in an already cluttered market was the challenge.
Process
Taking our cue from the meaning of AFYA we formed a branding strategy around the concept of health and physical results together. ‘Because healthy skin feels better’ became her brand platform. We then created a marketing campaign that would introduce the brand to her target audience in the form of three video commercials following the storyline of one woman discovering, loving and then sharing the ‘secret’ of AFYA. To strengthen and reinforce the message we utilized similarly themed radio spots. We also created several ‘process or product’ videos allowing people to see and understand some of the services before they even stepped foot in the clinic.
Results
The result is a clear and consistent message delivered over the course of AFYA’s first year in Guelph that followed one woman’s journey toward true and transformative skin and body health. Partnered with informational videos on her website, Joelle was able to build a brand and position it in such a way as to create a space for her business model. From our brand tagline to engaging, story driven video content we were able to help AFYA succeed.
BNR Media Group was the perfect choice to work with for our various advertising needs. Definitely the best video production and branding company in Guelph! I would recommend their services to anyone looking for a professional team of creative geniuses!!
Joelle Rodenburgh
Owner – AFYA
Purpose
Joelle’s holistic approach to skin and body care is so refreshing! In a market that is so often driven by looks only, her attention to, and passion for, the person is remarkable. She also has a positive impact in her local community and around the world through strategic social initiatives that are near and dear to her and her staff.
Services Provided
Branding & Strategy
Content Creation
Marketing Campaign
Video Production
Animation
Audio Engineering
January – December 2017
Challenge
Joelle moved to Guelph with the goal of starting her own skin and body clinic. She knew it was going to be a challenge. She knew there were already many spa and clinic options in the area, but her passion to utilize the best technology partnered with a customized plan to fit every person and lifestyle drove her to want to establish AFYA. In Swahili, it means ‘health and wellness’ and Joelle wanted to create an experience that not only helped people look better but feel better as well. Creating a brand and positioning it in an already cluttered market was the challenge.
Process
Taking our cue from the meaning of AFYA we formed a branding strategy around the concept of health and physical results together. ‘Because healthy skin feels better’ became her brand platform. We then created a marketing campaign that would introduce the brand to her target audience in the form of three video commercials following the storyline of one woman discovering, loving and then sharing the ‘secret’ of AFYA. To strengthen and reinforce the message we utilized similarly themed radio spots. We also created several ‘process or product’ videos allowing people to see and understand some of the services before they even stepped foot in the clinic.
Results
The result is a clear and consistent message delivered over the course of AFYA’s first year in Guelph that followed one woman’s journey toward true and transformative skin and body health. Partnered with informational videos on her website, Joelle was able to build a brand and position it in such a way as to create a space for her business model. From our brand tagline to engaging, story driven video content we were able to help AFYA succeed.
BNR Media Group was the perfect choice to work with for our various advertising needs. Definitely the best video production and branding company in Guelph! I would recommend their services to anyone looking for a professional team of creative geniuses!!
Joelle Rodenburgh
Owner – AFYA
Purpose
Joelle’s holistic approach to skin and body care is so refreshing! In a market that is so often driven by looks only, her attention to, and passion for, the person is remarkable. She also has a positive impact in her local community and around the world through strategic social initiatives that are near and dear to her and her staff.
Services Provided
Branding & Strategy
Content Creation
Marketing Campaign
Video Production
Animation
Audio Engineering
© Copyright 2020 BNR Media Group Inc. All Rights Reserved.
© Copyright 2019 BNR Media Group Inc. All Rights Reserved.