House Haunting

Commercial

House Haunting

Commercial

September 2018

Challenge

In the crowded and challenging world of mortgage finance, businesses are always looking for ways to set themselves apart. New mortgage rules have added additional obstacles for buyers and lenders alike. The Mortgage Centre was looking for a way to break down some of the perceived barriers and hesitations using purposeful levity.

Process

After meeting with Sandra and listening to The Mortgage Centre’s story and her initial idea for promoting her business, we got to work brainstorming. We came up with the idea for a video commercial incorporating some haunting humour, storyboarded it out and presented it. We made some tweaks and changes and also decided to shoot it on site at The Mortgage Centre itself. It was such a great space…perfect for what we were wanting to achieve.

Results

The result is a commercial that is humorous but also inspires confidence; not only that the mortgage process can be successfully navigated but that The Mortgage Centre can help you do it. Initial response and social media strategy drastically increased their presence and visibility.

Purpose

You know…sometimes just having a blast imagining and creating a great commercial with some great people for some great people is purpose enough! Ultimately though, empowering local potential homeowners to connect with a knowledgeable and passionate business is always a win. Unlike many banks, Sandra and her team provide an invaluable service to those who often may not otherwise be able to secure a mortgage and experience the joy of owning a home.

BNR Media Group has helped The Mortgage Centre create and execute two excellent videos! They produced what they call our “super bowl video” and an in-depth process video. The videos required two completely different concepts and BNR Media Group delivered on-time, on strategy and on budget. I’ve received amazing and positive feedback from clients and Mortgage Centre Canada (our corporate head office). The “super bowl video” was nominated for an industry marketing award as well! Thank you BNR Media Group – we look forward to a long-term business relationship!

Sandra Lastovic
Principal Broker – The Mortgage Centre

Services Provided

Creative Concept
Scripting
Video production
Audio engineering
Animation

September 2018

Challenge

In the crowded and challenging world of mortgage finance, businesses are always looking for ways to set themselves apart. New mortgage rules have added additional obstacles for buyers and lenders alike. The Mortgage Centre was looking for a way to break down some of the perceived barriers and hesitations using purposeful levity.

Process

After meeting with Sandra and listening to The Mortgage Centre’s story and her initial idea for promoting her business, we got to work brainstorming. We came up with the idea for a video commercial incorporating some haunting humour, storyboarded it out and presented it. We made some tweaks and changes and also decided to shoot it on site at The Mortgage Centre itself. It was such a great space…perfect for what we were wanting to achieve.

Results

The result is a commercial that is humorous but also inspires confidence; not only that the mortgage process can be successfully navigated but that The Mortgage Centre can help you do it. Initial response and social media strategy drastically increased their presence and visibility.

BNR Media Group has helped The Mortgage Centre create and execute two excellent videos! They produced what they call our “super bowl video” and an in-depth process video. The videos required two completely different concepts and BNR Media Group delivered on-time, on strategy and on budget. I’ve received amazing and positive feedback from clients and Mortgage Centre Canada (our corporate head office). The “super bowl video” was nominated for an industry marketing award as well! Thank you BNR Media Group – we look forward to a long-term business relationship!

Sandra Lastovic
Principal Broker – The Mortgage Centre

Purpose

You know…sometimes just having a blast imagining and creating a great commercial with some great people for some great people is purpose enough! Ultimately though, empowering local potential homeowners to connect with a knowledgeable and passionate business is always a win. Unlike many banks, Sandra and her team provide an invaluable service to those who often may not otherwise be able to secure a mortgage and experience the joy of owning a home.

Services Provided

Creative Concept
Scripting
Video production
Audio engineering
Animation

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.