Stirling Trailers

Video Production

Stirling Trailers

Video Production

August 2018

Challenge

Westbrook / Stirling Trailers is a family owned Canadian company that has been in operation for over 50 years. They produce a technologically advanced trailer known for its quality, durability and versatility. Stirling’s challenge was two-fold. They needed a showpiece video to be the cornerstone for their website and also have promotional usability at trade shows and retailers like Canadian Tire, etc. They also were dealing with an influx of customer calls regarding maintenance and general operations and were looking for a proactive and time effective way to answer and direct them.

Process

Meeting with Stirling it was clear that they are proud of their product. They have a rich history and connection with their customers. In listening to them tell their story we knew we needed to create a collection of video content that would deepen and enhance that connection. We collaborated on the desired content, deciding on the questions that would be answered in the FAQ videos while planning and executing a larger production for the website product video.

We had the opportunity to work with BNR Media Group when developing and implementing our trade show marketing tools, as well as our training tools and online visual content. Their excitement, passion, insight, and professionalism are refreshing. With their outgoing personalities and thorough knowledge of marketing, they helped us develop our tools quickly and effectively. They strive for perfection so we knew our expectations would be exceeded and we were impressed with the quality of the material they delivered. Their excitement and passion were contagious, making the process enjoyable for all those involved. We would have no issues recommending BNR Media Group if the opportunity arises.

Kelly-Ann Gagliardi
Stirling | Westbrook Systems

Results

The goals for these videos were visibility, promotion and education in the form of equipping trailer owners to be able to maintain or modify their existing product. Now a customer service representative can simply direct a caller to the video that explains, visually and in great detail with easy to follow step by step instructions, the solution they are looking for.

Purpose

Stirling’s unrelenting commitment to quality materials and workmanship means a longer lasting, better performing product. This coupled with their desire to support their customers with informational videos made for a great project.

Services Provided

Consultation
Video production

August 2018

Challenge

Westbrook / Stirling Trailers is a family owned Canadian company that has been in operation for over 50 years. They produce a technologically advanced trailer known for its quality, durability and versatility. Stirling’s challenge was two-fold. They needed a showpiece video to be the cornerstone for their website and also have promotional usability at trade shows and retailers like Canadian Tire, etc. They also were dealing with an influx of customer calls regarding maintenance and general operations and were looking for a proactive and time effective way to answer and direct them.

Process

Meeting with Stirling it was clear that they are proud of their product. They have a rich history and connection with their customers. In listening to them tell their story we knew we needed to create a collection of video content that would deepen and enhance that connection. We collaborated on the desired content, deciding on the questions that would be answered in the FAQ videos while planning and executing a larger production for the website product video.

Results

The goals for these videos were visibility, promotion and education in the form of equipping trailer owners to be able to maintain or modify their existing product. Now a customer service representative can simply direct a caller to the video that explains, visually and in great detail with easy to follow step by step instructions, the solution they are looking for.

We had the opportunity to work with BNR Media Group when developing and implementing our trade show marketing tools, as well as our training tools and online visual content. Their excitement, passion, insight, and professionalism are refreshing. With their outgoing personalities and thorough knowledge of marketing, they helped us develop our tools quickly and effectively. They strive for perfection so we knew our expectations would be exceeded and we were impressed with the quality of the material they delivered. Their excitement and passion were contagious, making the process enjoyable for all those involved. We would have no issues recommending BNR Media Group if the opportunity arises.

Kelly-Ann Gagliardi
Stirling | Westbrook Systems

Purpose

Stirling’s unrelenting commitment to quality materials and workmanship means a longer lasting, better performing product. This coupled with their desire to support their customers with informational videos made for a great project.

Services Provided

Consultation
Video production

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.

© Copyright 2019 BNR Media Group Inc. All Rights Reserved.